Gen Z rates you.GPI measures it.
GPI reads the public signals a young candidate meets before applying and turns them into a 0–100 score, comparable with competitors and verifiable line by line.
“Surveys measure the inside. Glassdoor measures the complaint.”
Companies invest in employer branding every year, but there is no standard way to measure what a Gen Z candidate actually sees before first contact.
GPI lines up the public signals, compares them with competitors' and turns them into a verifiable score, quarter after quarter.
The index
Already at work on the ground
0+
Italian companies already indexed
Every company in the index has a GPI score built on the same 55 datapoints, so comparing with competitors is immediate.
With Confindustria Bergamo
ASTRA project
More attractiveness, more competitiveness for your company
NextGen works with Confindustria Bergamo on the ASTRA project, which supports member companies on their appeal to younger generations. GPI is the measuring tool.
55
datapoints per company
7
weighted pillars
The same method for every company in the index.
How it works, in three steps
- GPI scoreQ3 26
72/100
sector avg 64
0145 minutes · freeFree snapshot
We show you your company's GPI score and where it sits in the sector. No commitment.
- You72
- A78
- B69
- C66
- D61
- E58
02every quarter · annual planBenchmark subscription
Pillar scores against five competitors you choose, with alerts when something changes.
- Publish salary ranges
- Show growth paths
- Rework onboarding
036 weeks · fundableDiagnosis and training
Interviews with young people, a gap map and two on-site modules to turn data into action.
GPI badges
A score you can show
Companies that clear GPI thresholds get a badge for their career page, job posts and LinkedIn. Every badge links to the score and its sources, so anyone can verify it.
Excellence
verifiedComposite score of 80 out of 100 or higher.
Top 10%
verifiedAmong the best companies in its sector in the index.
Rated
verifiedCompany assessed with the GPI method, score publishable.
Badges are used under an annual licence with a public verification link.
Verify a badgeAbout us
GPI is built by NextGen, a research and consulting company based in Treviglio.
We work on how attractive companies are to younger generations: we measure how they come across, understand why, and help change what isn't working.
With the Generazione How portal we present manufacturers in Gen Z's language. GPI grew out of that: the question of what a young person really sees before the first interview.
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